After the success of previous editions back in Milan " Say it with a kiss .. 160 characters who come to the heart "initiative created by Pubblirecords42, this year accompanied by Perugina Baci. The appointment is Cathedral Square, where an interactive mediafacciata size of 487 square meters, the cutting edge of Urban-Screen, located on the Palace dell'Arengario, will turn into a "virtual blank sheet" on which to write messages, thoughts and emotions. Starting from 12.00 on Feb. 13 until the evening of 14 all the lovers who want to live a S. Valentine special will, through the number 3347966666 , send sms, thoughts of love and dedication.
Baci has also chosen to characterize and make it even more romantic Valentine's Day in 2009 allowing even those who are not in place of "say it with a kiss," even through the web, making available, from 11 February until 14 on its website www. baciperugina.it through which you can send messages of love. The launch Starting the first sms projections is again entrusted to guest star in the world of literature and writer and director, Federico Moccia , which at 12.00 on February 13, with his text messages of love, will kick off the race's posts "writers square "and also the one who will select the most beautiful and meaningful. The winner will be chosen as "the kiss writer for a day." To accurately monitor the air on, all messages will be filtered from both a technical and human, through the work of an editorial staff actively engaged throughout the period. Federico Moccia
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